On June 20th, according to data obtained by Sports Media Watch from the NBA’s official sources, the average viewership for this season’s Finals was 5.8, with an average audience of 11.31 million.
This viewing figure is the second-lowest in the past 18 years (excluding the pandemic-impacted two years). The worst was in 2007, with an average audience of only 9.29 million.
The average viewership for this season’s playoffs was 2.4, with an average viewership of 4.53 million. Compared to last year, these numbers represent a decline of 11% and 12%, respectively, and compared to 2022, they fell by 7% and 5%, respectively.
