From July 12 to 14, 2024, BilibiliWorld 2024 (BW2024) was held as scheduled at the National Convention and Exhibition Center in Shanghai.
Developed jointly by Manjuu Network and Yongshi Network, and exclusively distributed by bilibili, the 2D real-time naval battle mobile game Azur Lane made a dazzling appearance at booth 2A34 in Hall 2.1H, marking the first stop of Azur Lane’s summer 2024 rendezvous. At the exhibition site, Azur Lane attracted countless players and anime enthusiasts with its sci-fi booth design, charming cosplayers, and exquisite merchandise.
Breaking through the dimensional barrier, the wondrous adventure of the Azur Lane Summer Research Base
At this BW2024, Azur Lane brought the most sci-fi booth to the exhibition for the players! Upon entering the exhibition area, it felt like breaking through the dimensional barrier and directly arriving at the Azur Lane Port Area’s summer research base with a strong sci-fi atmosphere. The blue and white lights, complex mechanical devices, large monitoring control panels, and multiple large character standees thrilled the players.
In addition, the scientific research laboratory on the second floor of the booth, serving as a pure display area, also housed many large models of Azur Lane. On both sides of the building, Nakhimov and Kearsarge’s ship equipment models were set up respectively, the overall cool booth design attracted the audience to take photos as souvenirs.
Moreover, during the three-day exhibition, many charming cosplayers descended upon the Azur Lane booth, making the atmosphere particularly lively. Multiple professional cosplayers dressed in the costumes of characters in the game, interacted closely with the players present, players stopped to take photos, enjoying this rare visual feast.
Interactive games ignite the fire, win gifts with commander lineup battles
On the side of the Azur Lane exhibition area, there was a gathering of even more players at the interactive area. The Azur Lane booth had prepared two fun interactive mini-games, where players could participate in “Ship Construction” and “Faction Confrontation” to win gifts such as the Azur Lane [Port Tactical Monocle] and [Port Refreshing Mini Fan], the players who received the gifts were all smiles, satisfied and returned.
On the other hand, at the booth sales area, the exquisite new Azur Lane merchandise was undoubtedly another highlight of the exhibition area. From cute Cheshire pain bags, fridge sticker blind boxes, seventh anniversary commemorative illustration mouse pads to refreshing summer series air conditioning blankets, ice feeling cushions, each item was carefully designed, integrating game elements, satisfying fans’ collection desires while providing convenience for daily use, therefore, during the exhibition, there was a steady stream of players coming to the sales area to purchase.
At this moment, BW2024 has come to a successful conclusion, I’m sure there are many players who regret not being able to attend the exhibition and want to buy their favorite merchandise, please pay attention to the official Bilibili dynamics of Azur Lane for subsequent online sale notices.
The excitement doesn’t stop, the second act of the summer rendezvous is about to unfold
BW2024 has now come to an end, but Azur Lane’s summer 2024 rendezvous carnival has just begun, ChinaJoy at the end of the month will become the new stage for Azur Lane to showcase its charm again. Unlike the sci-fi theme of BW2024, the Azur Lane CJ booth will be themed around Chinese style, bringing players a fusion feast of traditional culture and modern games.
The surprises of the summer rendezvous are far from over, following the 2024 ChinaJoy, in August, Azur Lane will host the game’s first “2024 Port Summer Cool Festival,” the event will span across three major cities: Shanghai, Changsha, and Shenzhen, bringing players a grand themed exhibition that combines game activities, live performances, and exquisite merchandise. Let us look forward together to Azur Lane bringing more surprises to players in the upcoming events, witnessing its unique brilliance blooming in the heat of summer.
